Hwang, Yun Jae; Roe, Brian E.; Teisl, Mario F. - In: International Food and Agribusiness Management Review 09 (2006) 01
We add to the limited empirical literature on consumers' use of price as a quality signal by testing if the traditional downward-sloping consumption-price relationship fails to hold for GM products using data collected from a nationally representative mail survey featuring several hypothetical...