Willner-Reid, Jessica; Smith, Neil; Jones, Henrietta Bowden - In: International Gambling Studies 12 (2012) 3, pp. 295-307
Affective forecasting refers to the process of predicting emotional reactions to future events. It plays an important role in decision making, but is also prone to errors, such as the 'impact bias': a tendency to overestimate the intensity of future reactions. The impact bias has been considered...