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Determinants of Children's Influence on Family Purchase Decisions in Kenya
Kiriinya, Stephen Ntuara - In: International Journal of Academic Research in Business … 4 (2014) 7, pp. 325-339
The purpose of this paper is to find out the amount of children influence on family purchase decisions. It considers … product types as being the influencing agents that enhance children’ s influence to family purchase decisions. The paper … acknowledges children as being consumers in their own right and not an extension of their parents. Therefore the amount of children …
Persistent link: https://www.econbiz.de/10010850275
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The dilemma of flavor, shape and color in the choice of packaging by children
Akbari, Zahra - In: International Journal of Academic Research in Business … 4 (2014) 1, pp. 386-396
Packaging is one of the most effective marketing tools in the sale of many products, especially consumer goods. Since many purchases, especially in large stores and chains without prior planning is done, the packaging is very important in attracting buyers. A package can be successful in...
Persistent link: https://www.econbiz.de/10010737631
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The development and Validation of Children Interest list (Case study: Isfahan-Age: 6 to 12)
Sadeghi, Hossein; Haghani, Zohreh; Ya'ghub Ma'soumi; … - In: International Journal of Academic Research in Business … 4 (2014) 7, pp. 363-368
The main purpose of the present study was to development, determines validity and reliability a first children Interest … Inventory (CII). The statistical population of this research includes Isfahanian children that were in age 6 to 12. Research … population consisted of all male and female children ages 6-12 living in the city of Isfahan. To create the questionnaire and …
Persistent link: https://www.econbiz.de/10010798300