Gonzalez, Ricardo Alonso; Bruni, Adriano Leal - In: International Journal of Applied Behavioral Economics … 4 (2015) 1, pp. 20-41
It is considered that decisions are influenced, even in part, by aspects of affect. It is agreed with that studies that suggest the action of the affect heuristic, which can influence the perception of risks and benefits, even in environments where rationality should be more prominent, such as...