Logistics researchers often want to understand how particular management changes or external factors influence a firm. While this can be accomplished using operational or survey data, the authors outline an alternative approach using the event study method where inferences are made with the...

Fresh food e-commerce has become a burgeoning branch in online markets and changed the circulation of fresh food. Concerning the background of e-commerce, this study tries to relate suppliers' awareness of promoting fresh food business with the logistic obstacles and consumer impacts. The...