Gerrard, Philip; Barton Cunningham, J. - In: International Journal of Bank Marketing 21 (2003) 1, pp. 16-28
Internet banking is a form of self‐service technology, costing millions of dollars, which leading retail banks have … made available in the recent past. An understanding of why users are more accepting of Internet banking services should … results show that adopters of Internet banking perceive the service to be more convenient, less complex, more compatible to …