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Customer satisfaction, loyalty and financial performance
Keisidou, Elissavet; Sarigiannidis, Lazaros; Maditinos, … - In: International Journal of Bank Marketing 31 (2013) 4, pp. 259-288
enhanced through the remaining factors. Originality/value – A new factor, the economics factor, was created and included in the …
Persistent link: https://www.econbiz.de/10014761121
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Customer defection: a study of the student market in Ireland
Colgate, Mark; Stewart, Kate; Kinsella, Ray - In: International Journal of Bank Marketing 14 (1996) 3, pp. 23-29
Relationship marketing stresses that relationships, and not just transactions, should be the focus of marketing … strategy. Part of the rationale for this lies in retention economics which are thought to be particularly powerful. Recent …
Persistent link: https://www.econbiz.de/10014760244
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Do payday loans help the working poor?
Koku, Paul Sergius; Jagpal, Sharan - In: International Journal of Bank Marketing 33 (2015) 5, pp. 592-604
. Originality/value – To the best of the knowledge, this is the first marketing paper that has proposed a structural framework to …
Persistent link: https://www.econbiz.de/10014761131
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Measuring perceived service quality using integrated conjoint experiments
Oppewal, Harmen; Vriens, Marco - In: International Journal of Bank Marketing 18 (2000) 4, pp. 154-169
Proposes the use of integrated conjoint experiments to measure perceived service quality. It also demonstrates the process of modelling the hierarchical relations between operationally defined service attributes, strategically relevant service dimensions, and overall preference for banks or...
Persistent link: https://www.econbiz.de/10014759712
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Marketing OTC equity derivatives: the role of relationships
Tyler, Katherine; Stanley, Edmund - In: International Journal of Bank Marketing 20 (2002) 2, pp. 67-75
. This paper was significant for two reasons. It was the first article to consider the marketing of these important financial …
Persistent link: https://www.econbiz.de/10014759754
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A Delphi study of the drivers and inhibitors of Internet banking
Bradley, Laura; Stewart, Kate - In: International Journal of Bank Marketing 20 (2002) 6, pp. 250-260
Although Internet banking is a growing phenomenon, the underlying factors driving and inhibiting its diffusion are not well understood. This paper presents empirical research that investigated the factors driving and inhibiting Internet banking. The main component of the research was a Delphi...
Persistent link: https://www.econbiz.de/10014759767
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The communication of social responsibility by US banks
Peterson, Robin T.; Hermans, Charles M. - In: International Journal of Bank Marketing 22 (2004) 3, pp. 199-211
This article presents a longitudinal study of social responsibility themes in US bank advertising for the years 1992, 1997 and 2002. Content analysis is used to examine television commercials for socially responsible advertisements. Findings indicate that the communication of social...
Persistent link: https://www.econbiz.de/10014759814
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Factors in gaining compliance toward an acceptable level of personal unsecured debt
Dellande, Stephanie; Saporoschenko, Andrew - In: International Journal of Bank Marketing 22 (2004) 4, pp. 279-290
marketers in the USA and the UK, where bank credit cards are a key element of many bank marketing programs. A key contribution …
Persistent link: https://www.econbiz.de/10014759818
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Evaluating the efficacy of credit card regulation
Braunsberger, Karin; Lucas, Laurie A.; Roach, Dave - In: International Journal of Bank Marketing 23 (2005) 3, pp. 237-254
Purpose – In the USA, the Federal Reserve Board (FRB) has adopted a final rule amending the Truth in Lending Act's Regulation Z, effective October 1, 2001. The present study aims to use the elaboration likelihood model to explore how consumers might respond to the revised credit card...
Persistent link: https://www.econbiz.de/10014759843
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Behavioural economics and financial services marketing: a review
Chuah, Swee‐Hoon; Devlin, James - In: International Journal of Bank Marketing 29 (2011) 6, pp. 456-469
various aspects of behavioural economics, providing an analysis of their relevance to financial services marketing and …Purpose – It has been argued that the insights provided by behavioural economics have profound implications for the … study and practice of marketing. The purpose of this paper is to provide a detailed analysis of how such insights help …
Persistent link: https://www.econbiz.de/10014760025