Braunsberger, Karin; Lucas, Laurie A.; Roach, Dave - In: International Journal of Bank Marketing 23 (2005) 3, pp. 237-254
's Regulation Z, effective October 1, 2001. The present study aims to use the elaboration likelihood model to explore how consumers … information appears to distract consumers from taking into account other important cost information, credit card issuers should … develop solicitations that aid consumers in making knowledgeable choices. Originality/value – The present research is the …