Tauni, Muhammad Zubair; Majeed, Muhammad Ansar; Mirza, … - In: International Journal of Bank Marketing 36 (2018) 5, pp. 947-968
Purpose: The purpose of this paper is to investigate the role of financial advice on investor trading behavior by analyzing the influence of advisor personality. Design/methodology/approach: The study utilized the Big Five personality framework from Costa and McCrae (1992) to measure...