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How banks are supporting local economies facing the current financial crisis
Condosta, Luca - In: International Journal of Bank Marketing 30 (2012) 6, pp. 485-502
Purpose – This paper aims to understand how Italian banks are supporting their local economies in facing the current financial crisis through corporate social responsibility (CSR) strategies. Design/methodology/approach – This paper is the result of research conducted through multiple case...
Persistent link: https://www.econbiz.de/10014760055
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Babbling before banking? Online communities and pre‐purchase information seeking
Berger, Sven C.; Messerschmidt, Christian M. - In: International Journal of Bank Marketing 27 (2009) 6, pp. 446-466
Purpose – The purpose of this paper is to explain the use of online communities for information seeking in the … site development to prevent churn. Providers of communities should be concerned about system usability, but also especially …
Persistent link: https://www.econbiz.de/10014759969
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Collaboration to improve local business services
Rader Olsson, Amy - In: International Journal of Bank Marketing 26 (2008) 1, pp. 57-72
development in small communities. Design/methodology/approach – The paper employs a case study involving collaboration using both …
Persistent link: https://www.econbiz.de/10014759921
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Basic financial services needs of low‐income individuals: a comparative study in Canada
Chéron, Emmanuel J.; Boidin, Hélène; Daghfous, Naoufel - In: International Journal of Bank Marketing 17 (1999) 2, pp. 49-64
interest in low‐income customers. Fulfilment of financial services needs of low‐income customers is perceived as either … probabilistic representative sample of 3,010 low and higher income customers of a large Canadian financial institution were compared …. Despite similar aspirations, low‐income customers appeared limited in terms of personal growth and expenditures and were …
Persistent link: https://www.econbiz.de/10014760319
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Innovation in medium‐sized insurance companies: how marketing adds value
Johne, Axel; Davies, Robert - In: International Journal of Bank Marketing 18 (2000) 1, pp. 6-14
Companies under threat can call upon three main types of innovation. First, market innovation – improving the mix of markets served. Second, product innovation – improving the mix of products offered. Third, process innovation – improving the mix and efficiency of internal operations. All...
Persistent link: https://www.econbiz.de/10014759700
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Managing word of mouth communication: empirical evidence from India
Ennew, Christine T.; Banerjee, Ashish K.; Li, Derek - In: International Journal of Bank Marketing 18 (2000) 2, pp. 75-83
Financial service providers have long placed considerable faith in positive word of mouth communication as a means of attracting new customers and a variety of studies of customer choice of bank highlight the significance of personal recommendation. Given that financial services tend to be...
Persistent link: https://www.econbiz.de/10014759706
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Structure, commitment and strategic action for Asian transitional nations’ financial systems in crisis
Ardrey, William J.; Pecotich, Anthony J.; Ungar, Esta - In: International Journal of Bank Marketing 19 (2001) 1, pp. 18-37
The Asian financial crisis has not only reduced foreign investment in the transition economies of South‐east Asia, but has also impacted on the domestic financial structure with associated implications for strategy and marketing. Despite reform, the formal, state‐dominated banking systems...
Persistent link: https://www.econbiz.de/10014759730
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Bank selection criteria employed by college students in Bahrain: an empirical analysis
Almossawi, Mohammed - In: International Journal of Bank Marketing 19 (2001) 3, pp. 115-125
To plan an appropriate marketing strategy for attracting new customers, commercial banks need to identify the criteria on which potential customers determine their bank selection decision. The study focuses on examining the bank selection criteria being employed by college students in Bahrain. A...
Persistent link: https://www.econbiz.de/10014759734
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Consumer preferences and marketing strategies for “green shares”
Getzner, Michael; Grabner‐Kräuter, Sonja - In: International Journal of Bank Marketing 22 (2004) 4, pp. 260-278
an empirical model explaining the respondents' willingness to invest in green shares showed that education, income …
Persistent link: https://www.econbiz.de/10014759817
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An exploratory study of negative option marketing: good, bad or ugly?
Licata, Jane W.; Von Bergen, C.W. - In: International Journal of Bank Marketing 25 (2007) 4, pp. 207-222
Purpose – The purpose of this exploratory research is to determine the consumer's perceptions of negative option marketing (NOM) offers regarding the value and equity of the offer and perceived opportunistic behavior inherent in the offer. In addition, the paper seeks to examine how a negative...
Persistent link: https://www.econbiz.de/10014759902