Ahamed, Zahir; Inohara, Dr. Takehiro; Kamoshida, Dr. Akira - In: International Journal of Business Administration 4 (2013) 2, pp. 18-26
A conceptual model of firm process transition from manufacturing to servitization is proposed based on empirical case … of goods and services (Servitization). It also discusses the pertinent aspects of the firm¡¯s cultural adaptation and … strategic change process towards servitization of manufacturing based on our observations and interview results of IBM …