Umberto Bertele, Raffaello Balocco, Isabella Gandini, … - In: International Journal of Business Performance Management 4 (2002) 2/3/4, pp. 182-201
This article deals with the Italian B2C e-commerce market and serves two purposes. Firstly, the evolution of the business is described by reference to the principal results of a study carried out by an observatory of B2C electronic commerce in Italy promoted by the Associazione Impresa...