The purpose of this paper is to identify the types of value that arise in the shopping context and the factors that determine it, as well as to present consumer attitudes towards the value generated by experiential marketing activities. The paper presents the results of five focus group...

The purpose of the paper was to identify approaches to value proposition in online companies and their consequences to firm performance. The paper presents a deconstructivist view on online value proposition. Based on this approach a survey of 150 Polish online firms was conducted. The research...

This paper gives an account of a real in-depth case study showing the successful application of internal benchmarking to a complex industrial environment. It focuses on improving the efficiency of the 'Distribution Logistics' process of a multinational cable manufacturer spanning three...