Driva, Helen; Pawar, Kulwant S.; Menon, Unny - In: International Journal of Business Performance Management 1 (1999) 3, pp. 312-326
This paper explores the question; "how do companies know that they are making effective use of their product design and development function?" Research carried out at the University of Nottingham over the last three years has led to the development of the Performance Measurement for Product...