Dimoula, Maria; Fotiadis, Thomas; Folinas, Dimitris; … - In: International Journal of Business and Economic Sciences … 11 (2018) 2, pp. 23-35
Purpose The survey at hand explores the factors describing the consumers' profile in the pharmaceutical markets of three European nations Design/methodology/approach A primary research was carried out using questionnaires with a sample of citizens (pharmacy customers) in the capital of each...