a branded cosmetic treatment. Measurements included endorsers' perceived credibility and changes in affective, cognitive … affected by perceived credibility, closely followed by the change in affective attitude and the change in cognitive attitude … cosmetic treatments. The attitude structure in this study specifies three distinct components: the affective, the behavioural …

ventures. These factors are divided to entrepreneurial, organizational and contextual factors. We argue that early … internationalization of international new ventures is defined by entrepreneurial characteristics and previous experience of the … impact on early internationalization of entrepreneurial SMEs. …