The dyadic relationship between U.S. parent advertising agencies and their foreign affiliates were examined, using information gathered from 344 respondents in 52 countries. Parent agencies tended to position themselves to control their overseas affiliates by either totally or majority owning...

Trade Shows are a major portion of the marketing mix in the industrial marketplace, second only to personal selling and aboveadvertising. Thisessay summaries pervious research and indicates validation of certain signigicant findings of earlier research with a current study.