Mansumitrchai, Somkiat; Minor, Michael S.; Prasad, Sameer - In: International Journal of Commerce and Management 9 (1999) 3/4, pp. 1-18
This study examines the pattern of entry mode strategies of large U.S. and Japanese firms in the years 1987 to 1993. By following a total of 972 transactions, we found the country of origin of the investment had the most significant effect on the entry mode strategy. Further analysis indicated...