Rigdon, Edward; Sarstedt, Marko; Moisescu, Ovidiu‐Ioan - In: International Journal of Consumer Studies 47 (2023) 4, pp. 1596-1608
Picking one ‘winner’ model for researching a certain phenomenon while discarding the rest implies a confidence that may misrepresent the evidence. Multimodel inference allows researchers to more accurately represent their uncertainty about which model is ‘best’. But multimodel inference,...