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~isPartOf:"International Journal of Consumer Studies"
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International Journal of Consumer Studies
Industrial marketing management : the international journal for industrial and high-tech firms
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Why is a picture ‘worth a thousand words’? Pictures as information in perceived helpfulness of online reviews
Wu, Ruijuan
;
Wu, Heng‐Hui
;
Wang, Cheng Lu
- In:
International Journal of Consumer Studies
45
(
2020
)
3
,
pp. 364-378
Persistent link: https://www.econbiz.de/10012409121
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Building the holy brand: Towards a theoretical model of brand religiosity
Wang, Cheng Lu
;
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
- In:
International Journal of Consumer Studies
42
(
2018
)
6
,
pp. 736-743
Persistent link: https://www.econbiz.de/10012090695
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