Yormirzoev, Mirzobobo; Li, Tongzhe; Teuber, Ramona - In: International Journal of Consumer Studies 45 (2021) 5, pp. 1020-1029
While there is ample evidence on consumers’ perceptions and willingness to pay (WTP) for organic food in developed markets, empirical evidence for transition economies is scarce. This paper is based on a survey of 608 Russian consumers that combined a questionnaire with a contingent valuation...
