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To identify rivals in the international hotel industry, current practice is to use price, segment and proximity. Using price and segment to identify rivals can be problematic due to price discounting. Additionally, a clear way to measure proximity does not exist. The aim of this study is to...
Persistent link: https://www.econbiz.de/10014762444
management and finance. Research has previously shown that a fear of the use of numbers can emanate from the under …
Persistent link: https://www.econbiz.de/10014762496
Hotels and travel agents struggle constantly to innovate and conceive new business strategies to meet the ever‐changing travel needs and diversity of demands from the increasingly discerning traveler. Hong Kong and Singapore, as the leading tourist destinations, compete fiercely to serve as...
Persistent link: https://www.econbiz.de/10014762514
In the UK, following a period of exponential growth, the budget hotel market is maturing. In the classic product/service lifecycle model, this phase of development in a market is usually associated with strategies which engender strong brand loyalty; which strengthen and underpin market share;...
Persistent link: https://www.econbiz.de/10014762652
create the basis for the empirical application by researchers in hospitality management. Originality/value – The paper …
Persistent link: https://www.econbiz.de/10014762745
Purpose – The purpose of this paper is to provide insights to relevant theories, challenges and the future opportunities for binational tourism in the Niagara region. Design/methodology/approach – A selected cross‐section of relevant publications including news media items are reviewed....
Persistent link: https://www.econbiz.de/10014762887
management perspective, results of this study provide useful variables for hotel managers introducing a relationship marketing …
Persistent link: https://www.econbiz.de/10014762939
Purpose – The purpose of this paper is to examine a typology of competitive strategies, which has not been extensively researched in the context of the accommodation sector in Barbados, a small developing island state in the Caribbean. Design/methodology/approach – Data is collected through...
Persistent link: https://www.econbiz.de/10014762953
Purpose – The purpose of this paper is to investigate the influence of competitive strategies and organizational structure on hotel performance and to explore whether organizational structure has a moderating effect on the relationship between competitive strategies and hotel performance....
Persistent link: https://www.econbiz.de/10014763104
be further advanced in those hotels by the introduction of revenue management based on the determination of variations in …
Persistent link: https://www.econbiz.de/10014763137