On course convenience cart service is an important component of a club’s food and beverage mix. Not only do convenience carts contribute gross and net revenues, but research shows that they are an expected amenity that increases members’ overall satisfaction with the golf experience. Factors...

The American business traveller is a very important customer in the lodging industry. Because of this it is essential that the lodging industry understands the expectations and demographic make‐up of this group of individuals. Presents the responses of 433 American business travellers obtained...

Segmenting techniques used in the lodging industry typically assume that individuals fall into mutually exclusive groups, that is, they are assigned to one type of lodging concept by the segmenting method used. In reality, however, travelers often use several types of lodging alternatives. This...