Tasci, Asli D.A.; Pizam, Abraham - In: International Journal of Contemporary Hospitality Management 32 (2020) 3, pp. 999-1040
Purpose: Bitner’s (1992) concept of servicescape has received widespread academic attention, resulting in many conceptual and empirical studies. By scanning the servicescape literature and other relevant concepts, Pizam and Tasci (2019) provided experienscape, an expanded version of...
