McLean, Graeme; Osei-Frimpong, Kofi; Wilson, Alan; … - In: International Journal of Contemporary Hospitality Management 32 (2020) 5, pp. 1795-1812
Purpose: By adopting a social presence theory perspective, this study aims investigate the influence of perceived usefulness of live chat services and of their unique human attributes on customer attitudes, beliefs and behaviours in the context of online travel shopping....
