Discusses consumer lifestyle attributes and psychographic data with respect to market segmentation and as systematized by “Eurostyles”. Describes a sample application of a neural etwork model to assist in the transfer of the Eurostyle typology to the USA.

Purpose Online reviews have been gaining relevance in hospitality and tourism management and represent an important research avenue for academia. This study aims to illustrate the discrimination between positive and negative reviews based on single word items and the sector-specific relevance of...