the environment” in the hospitality management curriculum is explored. Hospitality educators have the opportunity to …

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting … new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to … create “virtual” tourism destination organisations, whereby consumers can access information and purchase multiple components …

Leisure‐based tourism constitutes an important part in China’s domestic tourist market. This article reports the …, modification of urban tourist attraction systems, effective exploitation of urban tourism resources and destination management and …

of tourism and hospitality. Pinpoints the 34 current areas of interest and those identified as of strategic importance …

International tourism as an industry is the outcome of China’s economic reform and open policy to the outside world … important changes in the past two decades. It analyzes the opportunities and challenges with which China’s international tourism … tourism development in the new millennium and on the threshold of joining the World Trade Organization.  …

Tourism education in China plays an important role of supporting tourism development and ensuring the continuous supply … current tourism education in China in terms of the various educational programs. The attitude of tourism employers towards … quality personnel, as the tourism industry is growing rapidly in China. A key dilemma of tourism education in China is poor …