Showing 1 - 10 of 20
research methodology, integrates the design and evaluative work with prior research, publications and subject‐related expertise …
Persistent link: https://www.econbiz.de/10014762521
Develops a conceptual framework for qualitative research directed at small hospitality firms, ensuring an appropriate … “fit” between theory, research and analysis, and aiding subsequent practical applications for hospitality research … practitioners. Proposes that certain key theoretical and qualitative research issues are often absent from hospitality research …
Persistent link: https://www.econbiz.de/10014762604
The WHATT forum focussed on the key relationships between industry and academics in the context of research. It … revealed that significant differences exist in the importance placed on research by the major industry sectors of tourism and … hospitality, and that the hospitality sector in particular has a decision culture based on instinct rather than research. The …
Persistent link: https://www.econbiz.de/10014762607
” and debated the key development issues in Caribbean tourism and related education and research needs. The meeting agreed … that there was a lack of research and intellectual focus on Caribbean tourism, although many Caribbean governments are in …
Persistent link: https://www.econbiz.de/10014762608
Purpose – The paper aims to provide a better understanding of food service technologies, applied research and technical … literacy needs in hospitality. Design/methodology/approach – Reviews the applied research in food services and the technical … literacy needed to interpret and benefit from it. Findings – The summary of research is provided in the subject areas …
Persistent link: https://www.econbiz.de/10014762715
of the variance among the individual items. Research limitations/implications – The paper shows that the current study is …. This paper is important for researchers in order to help develop research questions for the future. It is valuable for top …
Persistent link: https://www.econbiz.de/10014762847
that, despite its fundamental importance, experience-related research remains under-represented in the tourism literature …. Research limitations/implications – While this paper focused on the “leading” tourism journals as defined by various studies in … contributions to the understanding of tourism experiences and related management issues. Future research should seek to accommodate …
Persistent link: https://www.econbiz.de/10014763066
. Research limitations/implications – The limitations of this study are: the study focuses on four hospitality journals and the … authors. Future research might identify a socially constructed definition of strategic management in hospitality. Practical … implications – The importance of strategic management and strategic thinking in hospitality and hospitality research has never been …
Persistent link: https://www.econbiz.de/10014763067
Purpose – The purpose of this study is to provide an analysis of published marketing research within the top four … hospitality journals and suggest future research directions. Design/methodology/approach – The study selects the top four … 2000 and 2009 through a qualitative research design using content analysis and descriptive analysis. Findings – The study …
Persistent link: https://www.econbiz.de/10014763071
This study addressed the advertising practices and advertising themes of a random sample of 269 US motel operations. Motel advertising practices were advertising to sales ratios, agency use, media use, satisfaction with advertising, dominant advertising themes, perceptions of advertising...
Persistent link: https://www.econbiz.de/10014763213