Dwivedi, Mridula; Shibu, T.P.; Venkatesh, Umashankar - In: International Journal of Contemporary Hospitality Management 19 (2007) 5, pp. 415-426
Purpose – The aim of this paper is to gain insight into the implications of the proliferation of social software like blogs, message boards and consumer review sites, etc. and its consequences for the hotel industry. Design/methodology/approach – The paper draws on literature from journals,...