Showing 1 - 8 of 8
This paper presents a marketing perspective that may have considerable relevance within niche markets that are served by hotels positioned at the top end of the market, with distinctive lifestyle products. It considers the extent to which such products can be effectively positioned through...
Persistent link: https://www.econbiz.de/10014762504
Purpose – The aim of this paper is to gain insight into the implications of the proliferation of social software like blogs, message boards and consumer review sites, etc. and its consequences for the hotel industry. Design/methodology/approach – The paper draws on literature from journals,...
Persistent link: https://www.econbiz.de/10014762838
counterparts in other media and contexts in their understanding of the target environment, their communications with the client and …
Persistent link: https://www.econbiz.de/10014763226
The advancement of technology and intelligence in most industries has been linked with the concepts of connectivity and the development of open systems. Currently the protocols found in the hotel and catering industry are not compatible between companies and/or products. First addresses the...
Persistent link: https://www.econbiz.de/10014763256
Explores the communication structure of a cruise company. Argues that communication is a key area concerning productivity and job satisfaction on board cruise ships. The Communication Climate Inventory was distributed to all employees in the company, and returned satisfactorily filled in by 236...
Persistent link: https://www.econbiz.de/10014763263
Based on interviews with hotel managers, discusses the importance of communication, and examines problems in both upward and downward communication. Suggests various ways of overcoming these problems. Finally, reviews implications of these problems for managers.
Persistent link: https://www.econbiz.de/10014763357
Creating and sustaining trust in buyer‐seller relationships constitutes a critical strategic skill in the international travel trade. After conceptualizing the importance of trust between wholesale buyers and suppliers in a tourism context, this paper proposes a model composed of the factors...
Persistent link: https://www.econbiz.de/10014763486
Over the last decade, organisational communication has attracted growing academic interest. Focuses on organisational communication within multi‐unit organisations in order to understand better the strategy implementation process from a communication perspective. Three hotel chains were...
Persistent link: https://www.econbiz.de/10014763552