Purpose – The central aim of this paper is to identify some of the motives behind the type of growth strategy followed by Spanish hotel enterprises in recent years. Design/methodology/approach – This study was elaborated from secondary data corresponding to news published on the web page of...

Purpose – The aim of the paper is to study the reasons for the adoption and certification of quality systems and the subsequent impacts on performance. Design/methodology/approach – The methodology selected is a study based on the perceptions of two hotel managers in Spain. Findings – On...

Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an essential decision. For this reason, this paper seeks to analyze the entry mode into new business areas made by Spanish tourism firms in their diversification process. It aims to...