This paper presents a marketing perspective that may have considerable relevance within niche markets that are served by hotels positioned at the top end of the market, with distinctive lifestyle products. It considers the extent to which such products can be effectively positioned through...

Hospitality management higher education’s historic origins have resulted in a strong vocational ethos permeating the curriculum. Knowledge about hospitality has been drawn from the industry and the world of work rather than from the many disciplines or other fields of enquiry, which can help...

Develops a conceptual framework for qualitative research directed at small hospitality firms, ensuring an appropriate “fit” between theory, research and analysis, and aiding subsequent practical applications for hospitality research practitioners. Proposes that certain key theoretical and...

Much of tourism development is predicated on the successful working of organisations alignment in the form of partnerships or “networks”. However, tourism networks have been relatively neglected as an area of academic study. This paper presents findings of research focusing on international...

Purpose – This research aims to extend knowledge pertaining to SMEs in general within the context of the tourism industry, and to establish a richer understanding relative to major factors affecting the development of SME travel agents in China. Design/methodology/approach – In a pilot...

Tracks the evolution of a small hotel firm marketing consortium from 1990 when Scotland’s Commended Hotels, now called Scotland’s Hotels of Distinction (SHD), was formed. It can be described as an association of individually‐owned and managed country and town house hotels from 3‐star to...

This paper provides a wide‐ranging review of what is currently understood about the management and development of small firms in the hospitality industry, with particular reference to entrepreneurship. Its premiss is that small firms in this industry should be seen as an analytical category...