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Purpose – This paper aims to investigate the consumer responses associated with crises in the hotel industry. More precisely, the current research explores the factors that affect consumer attitudes (i.e. impressions, perceived social responsibility, and future purchases) during a hotel...
Persistent link: https://www.econbiz.de/10014762973
Purpose – The purpose of this paper is to investigate the most important characteristics of the religious package tour as perceived by consumers who travel to the Holy Land and to examine the marketing components that play an important role for pilgrims. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014763002