Knott, Brendon; Fyall, Alan; Jones, Ian - In: International Journal of Contemporary Hospitality Management 29 (2017) 3, pp. 900-923
Purpose Sport mega-events have received much criticism of late. However, there has been increasing awareness of the brand-related benefits from hosting a sport mega-event, with their hosting being a deliberate policy for many nations, most notably among emerging nations. One such nation is South...