Purpose: The purpose of this paper is to provide a comprehensive analysis of dynamic pricing by Airbnb hosts. Design/methodology/approach: This study uses attribute and sales information from 39,837 Airbnb listings and hotel data from 1,025 hotels across five markets to test different...

Purpose: This paper aims to develop a taxonomy of value co-creation types occurring in firm-customer interactions on social media. Design/methodology/approach: In total, 570 destination marketing organization (DMO)-initiated posts on Weibo and 3,137 responses were collected to develop a...