Purpose: Building on the three-factor theory, this study aims to unravel how the role of hotel attributes such as basic, excitement and performance factors could differ in accordance with different hotel star ratings and distinct customer segments. Design/methodology/approach: This study...

Purpose: The purpose of this study is to understand the antecedents and consequences of the perceived usefulness (PU) of travel review websites. Design/methodology/approach: An integrated model was proposed and 199 valid data were collected via a questionnaire survey from an online travel...