Purpose – The aim of this article is to identify the relationships between strategic orientations and various performance measurements in Spanish hospitality enterprises. Design/methodology/approach – With a sample of 189 hospitality firms, this study uses the Miles and Snow strategy...

Purpose This paper aims to define and demonstrate the importance of crowdsourcing for the improvement of diverse functions of hotels, the advantages and disadvantages of this technique and, specifically, the relevance of crowdvoting for enhancing hotel sales, and diverse hotel performance...