Liu, Juan; Li, Xue; Guo, Ya - In: International Journal of Contemporary Hospitality Management 29 (2017) 5, pp. 1486-1500
Purpose This paper aims to analyze and model consumer behavior on hotel online search interest in the USA. Design/methodology/approach Discrete Fourier transform was used to analyze the periodicity of hotel search behavior in the USA by using Google Trends data. Based on the obtained frequency...