Similar Search Results

Chain restaurant patrons' well‐being perception and dining intentions

Kim, Insin; Mi Jeon, Sang; Sean Hyun, Sunghyup - In: International Journal of Contemporary Hospitality Management 24 (2012) 3, pp. 402-429

of involvement. Design/methodology/approach – A review of the current literature in these areas revealed ten theoretical … behavioral intentions. Lastly, it was revealed that the moderating role of involvement in the relationships between well …

Persistent link: https://www.econbiz.de/10014763117

Modeling guests’ intentions to use mobile apps in hotels

Morosan, Cristian; DeFranco, Agnes - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 1968-1991

–app interactions in highly experiential settings such as hotels (e.g. innovativeness and involvement). Using a nation-wide sample of … services. The strongest predictor of intentions was involvement, followed by app-related privacy concerns and perceived …. Third, the study clarifies the role of involvement as the most critical factor that can influence guests’ intentions to use …

Persistent link: https://www.econbiz.de/10014764561

Consequences of cruise line involvement: a comparison of first-time and repeat passengers

Chua, Bee-Lia; Lee, Sanghyeop; Han, Heesup - In: International Journal of Contemporary Hospitality Management 29 (2017) 6, pp. 1658-1683

Purpose This study aims to test the relationships among involvement, perceived price, perceived quality, affective … loyalty than first-time cruise travelers. The structural equation modeling results revealed that involvement has an important … vacation with a particular cruise line. Cruise line operators who undertake promotion efforts that enhance people involvement …

Persistent link: https://www.econbiz.de/10014764821

Branding in the UK public house sector: recent developments

Knowles, Tim; Howley, Michael J. - In: International Journal of Contemporary Hospitality Management 12 (2000) 6, pp. 366-370

While the traditional English public house still represents the largest part of the market, its share is falling with the introduction of themed branded establishments. The UK’s pub retailers have over the past five years reacted to a developing society whereby attitudes towards leisure time,...

Persistent link: https://www.econbiz.de/10014762472

Guest History: Is It Being Utilized?

Sparks, Beverley - In: International Journal of Contemporary Hospitality Management 5 (1993) 1

Guest history is a valuable service and marketing tool. In particular, it is likely to become a strategic device for the development of brand loyalty in the 1990s. Reports on a nationwide Australian study of 121 hotels′ use of guest history, and describes some of the key opportunities for...

Persistent link: https://www.econbiz.de/10014763250

Overlapping product‐benefit segments in the lodging industry: a canonical correlation approach

Baloglu, Seyhmus; Weaver, Pamela; McCleary, Ken W. - In: International Journal of Contemporary Hospitality Management 10 (1998) 4, pp. 159-166

Segmenting techniques used in the lodging industry typically assume that individuals fall into mutually exclusive groups, that is, they are assigned to one type of lodging concept by the segmenting method used. In reality, however, travelers often use several types of lodging alternatives. This...

Persistent link: https://www.econbiz.de/10014763448

Increasing brand loyalty in the hospitality industry

Tepeci, Mustafa - In: International Journal of Contemporary Hospitality Management 11 (1999) 5, pp. 223-230

Hospitality companies can increasetheir market share and growth rates by increasing their brand loyal customers. This is a more profitable approach than other marketing activities, such as price cuts or promotional programs. As a mature industry, the hospitality business must pursue...

Persistent link: https://www.econbiz.de/10014763500

The impact of demographic factors on Hong Kong hotel employees’ choice of job‐related motivators

Wong, Simon; Siu, Vickie; Tsang, Nelson - In: International Journal of Contemporary Hospitality Management 11 (1999) 5, pp. 230-242

Persistent link: https://www.econbiz.de/10014763501

Back to the future: progress and trends in hotel loyalty marketing

Tanford, Sarah; Shoemaker, Stowe; Dinca, Alexandra - In: International Journal of Contemporary Hospitality Management 28 (2016) 9, pp. 1937-1967

Purpose In 1999, Shoemaker and Lewis declared customer loyalty as “the future of hospitality marketing”. This paper aims to evaluate the state of research and practice in hotel loyalty and reward programs in the subsequent 15 years to determine if the tenets set forth have occurred. The...

Persistent link: https://www.econbiz.de/10014764262

A strategy for the development of the private country club: focusing on brand prestige

Hwang, Jinsoo; Han, Heesup; Choo, Seung-woo - In: International Journal of Contemporary Hospitality Management 27 (2015) 8, pp. 1927-1948

Purpose – The purpose of this study was to examine the antecedents and consequences of brand prestige in the private country club industry. More specifically, it was proposed that five attributes of a private country club form brand prestige: golf course conditions, service quality during a...

Persistent link: https://www.econbiz.de/10014764553