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Contemporary issues in events, festivals and destination management.

Van Niekerk, Mathilda - 2017

in a lot of business" -- Sport mega-events and nation branding -- Enhancing destination competitiveness through … disability sport event legacies -- Identifying antecedents and outcomes of festival satisfaction -- How to create a profitable …

Persistent link: https://www.econbiz.de/10012684241

Sports education – a priority for Caribbean sports tourism

Sinclair, Donald - In: International Journal of Contemporary Hospitality Management 17 (2005) 6, pp. 536-548

strong foundation in sport, the institutional arrangements and formulae for developing sports tourism are either lacking or … in the growth of sports tourism in the Caribbean. Design/methodology/approach – This paper reviews some of the key … definitions offered in the literature for sports, tourism, sports tourism and sports education. It then discusses the status of …

Persistent link: https://www.econbiz.de/10014762735

Golf tourism – World Cup Cricket 2007 – Guyana prospects

Sinclair, Donald G.; Boger, Ernest P. - In: International Journal of Contemporary Hospitality Management 18 (2006) 7, pp. 583-592

Purpose – The purpose of this paper is to advance the sport of golf as a compelling enhancement of the Caribbean region … tourism product and assess prospects for the development of golf tourism in Guyana, catalysed by World Cup Cricket, 2007 …'s international steep growth curve and global tourism implications. Additional theoretical issues include environmental consequences …

Persistent link: https://www.econbiz.de/10014762791

Exploring Chinese cultural influences and hospitality marketing relationships

Gilbert, David; Tsao, Jenny - In: International Journal of Contemporary Hospitality Management 12 (2000) 1, pp. 45-54

Marketing has always been recognised as an economic activity involving the exchange of goods and services. Only in recent years have socio‐cultural influences been identified as determinants of marketing behaviour, revealing marketing as a cultural as well as economic phenomenon. Nevertheless,...

Persistent link: https://www.econbiz.de/10014762435

Recreating cheers: an analysis of relationship marketing as an effective marketing technique for quick‐service restaurants

Robinson, Camille; Abbott, Je'Anna; Shoemaker, Stowe - In: International Journal of Contemporary Hospitality Management 17 (2005) 7, pp. 590-599

Purpose – This paper reviews brand equity and customer satisfaction as they relate to customer loyalty and relationship marketing in an effort to understand and mitigate some of the challenges facing quick‐service restaurants (QSRs) today. Design/methodology/approach – The authors reviewed...

Persistent link: https://www.econbiz.de/10014762739

A comparison of relationship marketing and Guanxi: its implications for the hospitality industry

Geddie, Morgan W.; DeFranco, Agnes L.; Geddie, Mary F. - In: International Journal of Contemporary Hospitality Management 17 (2005) 7, pp. 614-632

Purpose – This paper describes the variables researchers have found to be significantly associated with relationship marketing, those related to Guanxi, and the similarities and differences between them. Design/methodology/approach – The researchers reviewed 77 articles on the subjects of...

Persistent link: https://www.econbiz.de/10014762741

A transactional approach to customer loyalty in the hotel industry

Osman, Hanaa; Hemmington, Nigel; Bowie, David - In: International Journal of Contemporary Hospitality Management 21 (2009) 3, pp. 239-250

Purpose – The purpose of this paper is to explore the ways in which a transactional marketing approach can generate customer loyalty in a hotel brand. Design/methodology/approach – The paper provides a review of the paradigm shift from transactional marketing to relationship marketing, in...

Persistent link: https://www.econbiz.de/10014762938

The employee‐customer relationship quality

Castellanos‐Verdugo, Mario; de los Ángeles … - In: International Journal of Contemporary Hospitality Management 21 (2009) 3, pp. 251-274

Purpose – In the highly competitive hotel industry, it is essential to encourage patterns of continuous repurchase and to retain customers. This may be achieved through the quality of the relationship established with them. The aim of the paper is to test a model of the antecedents and...

Persistent link: https://www.econbiz.de/10014762939

Productivity, quality and relationship marketing in service operations

Gummesson, Evert - In: International Journal of Contemporary Hospitality Management 10 (1998) 1, pp. 4-15

The purpose of this article is to draw the reader’s attention to service productivity and its connection to service quality and eventually to profits. In service operations the customer plays an active role in influencing productivity and quality. Furthermore, contemporary companies are...

Persistent link: https://www.econbiz.de/10014763431

Productivity, quality and relationship marketing in service operations

Gummesson, Evert - In: International Journal of Contemporary Hospitality Management 26 (2014) 5, pp. 656-662

Purpose – This article aims to look at the evolution of service management and marketing through three paradigms, the latest prescribing a new logic of service, to comment on a previously published article (Gummesson, 1998) on productivity, quality and relationship marketing in service...

Persistent link: https://www.econbiz.de/10014763697

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