Showing 1 - 8 of 8
Strategic planning is currently back in vogue as a key managerial process. However, despite the voluminous amount of strategic planning literature there has been a paucity of research that has measured planning effectiveness. This paper proposes a diagnostic tool developed for hotels called the...
Persistent link: https://www.econbiz.de/10014763512
Hotels tend to have a high level of fixed costs, which means that high losses will result if revenue is significantly reduced below the break‐even point. Hence, the traditional cost‐volume‐profit (CVP) model, which is widely used within the hotel sector to determine break‐even analysis,...
Persistent link: https://www.econbiz.de/10014763295
Understanding the key forces of supply and demand within a competitive environment is essential, if one aspires to obtain and sustain competitive advantage. Unfortunately, the growth in the UK hotel sector has not been matched by the provision or detailed analysis of information sources....
Persistent link: https://www.econbiz.de/10014763415
Performance measurement is an important managerial activity that is of key concern to the hotel general manager. Unfortunately, there has been a paucity of hospitality related research to assess the appropriateness of existing hotel performance measurement systems in use. This conceptual paper...
Persistent link: https://www.econbiz.de/10014763513
Purpose: This paper aims to provide a review of hotel performance within the hospitality and tourism research domain. The authors use network analysis to examine two research questions. The first relates to ascertaining general trends within the hotel performance literature, and the second...
Persistent link: https://www.econbiz.de/10012069094
Portuguese and British hoteliers′ attitudes towards the importance of tourist boards and various forms of training are examined, as well as aspects of “environment”, in terms of how these factors might contribute to hotel development. Differences between UK and Portuguese hotel sectors are...
Persistent link: https://www.econbiz.de/10014763218
Describes a preliminary model for assisting national tourism organizations (NTOs) in the allocation of promotional budgets to international travel markets so as to optimize their marketing objectives. The model (TOUREX) is a knowledge‐based system. Discusses findings (that allow enhancement...
Persistent link: https://www.econbiz.de/10014763235
Describes the findings of a positivistic comparative study which was undertaken in three different European countries in order to assess the perceptions of British/Irish and Spanish hotel managers. Relates managers′ opinions to some key factors the authors perceive as contributing to the...
Persistent link: https://www.econbiz.de/10014763326