Olson, Eric; Park, Heelye (Jason) - In: International Journal of Contemporary Hospitality Management 31 (2019) 9, pp. 3683-3701
Purpose: The purpose of this study is to examine the effects of physical servicescape, social servicescape and age on gay consumers’ evaluations of a LGBT advertisement of a gay bar of a gay bar. Design/methodology/approach: A 2 × 2 × 2 experimental design was used to test the...