Purpose – The purpose of the paper is to identify and measure the main standards of the wine lists of upscale restaurants. Design/methodology/approach – Wine lists of a sample of 50 upscale restaurants were analyzed. A cluster analysis was performed. Findings – Three differentiated...

Purpose: This paper aims to focus on examining the relationships between hotel brand equity (BE), brand satisfaction (BS) and brand loyalty, considering both behavioral loyalty (BL) and attitudinal loyalty (AL). These relationships are tested through seven causal models, i.e. one proposed model...

Purpose – The purpose of this paper is to provide insights on integrated marketing communications (IMC) by empirically examining the concept in a new context, that is hotel companies, and comparing its implementation and impact in Italian and Croatian hotels. Design/methodology/approach –...