Purpose: This study aims to investigate the tourists’ intentions to use LBS within a tourism sector by integrating the elaboration likelihood model (ELM) into the framework of the theory of planned behavior (TPB). Design/methodology/approach: This study is conducted by an online survey and a...

Purpose: This paper aims to examine theme restaurant customers’ decision-making process in light of the theory of planned behavior (TPB) model. Design/methodology/approach: This investigation is conducted by an on-site survey with 357 theme restaurant customers who have a dining experience in...

Purpose: Rooted in conservation of resources (COR) theory (frequently applied to conflict and stress). The purpose of this study is to classify customer stressors into dysfunctional attitude and behavior and proposes strategies, such as parent and colleague attachment, as a resource pool to...