of involvement. Design/methodology/approach – A review of the current literature in these areas revealed ten theoretical … behavioral intentions. Lastly, it was revealed that the moderating role of involvement in the relationships between well …

–app interactions in highly experiential settings such as hotels (e.g. innovativeness and involvement). Using a nation-wide sample of … services. The strongest predictor of intentions was involvement, followed by app-related privacy concerns and perceived …. Third, the study clarifies the role of involvement as the most critical factor that can influence guests’ intentions to use …

Purpose This study aims to test the relationships among involvement, perceived price, perceived quality, affective … loyalty than first-time cruise travelers. The structural equation modeling results revealed that involvement has an important … vacation with a particular cruise line. Cruise line operators who undertake promotion efforts that enhance people involvement …

-create, need for interaction and involvement on their adoption intention towards co-creatively developed new services. Design … their involvement. A guest’s willingness to co-create acts as a partial mediator between his/her innovativeness and … application in the co-creative hotel service innovation. Originality/value The need for interaction and customer involvement have …

Reports on the role and importance of development directors in implementing the expansion strategy of an international … the organisation in view of the cultural differences between markets and the execution of the development strategy is very … overlap between the formulation and execution of strategy. Also gives the implications of the study for the wider academic …