Purpose – The purpose of this study is to evaluate the operational efficiency of 23 four‐ and five‐plum international tourist hotels (ITHs) in Taipei in 2006, paying attention to efficiency improvement using a non‐radial data envelopment analysis (DEA) model. Design/methodology/approach...

Purpose This study aims to analyze the tradeoff between two potential marketing strategies for service providers, namely, market segmentation on the basis of reservation lead time and cooperation with third parties. Design/methodology/approach This paper proposes an optimization model to...

Purpose: This study models cost-efficiency against revenue for hotels in the Pearl River Delta (PRD) – in Guangzhou, Hong Kong and Macau – by considering regional differences and weight restrictions on revenue output. Design/methodology/approach: The authors modified and applied a...

Purpose – This study aims to propose a hotel life cycle model and applies this model to examine the development of international tourist hotels (ITHs) in Taipei. Design/methodology/approach – In this study, a two-stage approach is proposed to examine the life cycles of 20 ITHs in Taipei....