. Originality/value – Malaysia is an emerging market for tourism industry and the information obtained from the travellers can be … Western travellers during their stay in hotels in Malaysia. The paper also seeks to analyse the importance of the tangible and … taken only from travellers who are leaving Malaysia by plane. Future research can be carried out on the travellers arriving …

The recent development of the visitor market in Malaysia has brought to light an increasingly urgent need to supply …

(using structural equation modeling) obtained via a questionnaire survey involving 88 hotels of various ratings in Malaysia …

of hotel employees. Design/methodology/approach Data were collected from 358 hotel employees in Sabah, East Malaysia, via … selected hotels and should not be generalized to all hotel employees in Sabah, East Malaysia. Practical implications The …

in this study. A total of 25 (four- and five-star) hotels were selected in four cities in Malaysia. A total of 625 …

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting … new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to … create “virtual” tourism destination organisations, whereby consumers can access information and purchase multiple components …

Leisure‐based tourism constitutes an important part in China’s domestic tourist market. This article reports the …, modification of urban tourist attraction systems, effective exploitation of urban tourism resources and destination management and …

of tourism and hospitality. Pinpoints the 34 current areas of interest and those identified as of strategic importance …