Leon, Ramona Diana - In: International Journal of Contemporary Hospitality Management 31 (2019) 5, pp. 2054-2073
Purpose: This paper aims to examine the impact of cultural specificity on hotel’s online reviews and ratings. Design/methodology/approach: Using Hofstede’s scale of cultural differences, it analyzes 1,821 comments about the Catalonia Sagrada Familia Hotel across 77 countries. Logistic...