Yılmaz, Yıldırım; Bititci, Umit S. - In: International Journal of Contemporary Hospitality Management 18 (2006) 4, pp. 341-349
Purpose – The tourism industry consists of various players and tourism demand is met by the joint efforts of these players. However, it seems that there is no attempt in the tourism management literature proposing frameworks or models, which can assist the tourism companies, evaluate and...