participate in regional tourism activities related to wine, from the Spanish customer's point of view. Design … participation in tourism activities related to wine in Spain. Moreover, the tested model includes incentives for, and barriers to … regarding intention to participate in wine tourism. These items have been taken from a review of the relevant literature. The …

Purpose – Diversification is one of the most promising strategies for tourism firms, the entry mode choice being an … essential decision. For this reason, this paper seeks to analyze the entry mode into new business areas made by Spanish tourism …/methodology/approach – From a mail survey to Spanish tourism firms 94 entries into new business areas were obtained and a multinomial logit …

growing interest in wine tourism over the last five years in Spain, much remains to be explored. An analysis of the factors … that could have an impact on participation in tourism activities related to wine in Spain is among the topics receiving …Purpose – Wine tourism is emerging as a lucrative industrial sector, capable of generating considerable economic …

. Official data of tourist arrivals to Catalonia (Spain) from 2001 to 2012 were used to generate forecasts for one, three and six …

Co‐operation is crucial to the successful marketing of tourism destinations, and electronic commerce offers exciting … new opportunities for co‐operation among tourism suppliers. This article examines the reciprocal linking of Websites to … create “virtual” tourism destination organisations, whereby consumers can access information and purchase multiple components …

Leisure‐based tourism constitutes an important part in China’s domestic tourist market. This article reports the …, modification of urban tourist attraction systems, effective exploitation of urban tourism resources and destination management and …

of tourism and hospitality. Pinpoints the 34 current areas of interest and those identified as of strategic importance …

International tourism as an industry is the outcome of China’s economic reform and open policy to the outside world … important changes in the past two decades. It analyzes the opportunities and challenges with which China’s international tourism … tourism development in the new millennium and on the threshold of joining the World Trade Organization.  …

Tourism education in China plays an important role of supporting tourism development and ensuring the continuous supply … current tourism education in China in terms of the various educational programs. The attitude of tourism employers towards … quality personnel, as the tourism industry is growing rapidly in China. A key dilemma of tourism education in China is poor …