Mao, Zhenxing; Lyu, Jiaying - In: International Journal of Contemporary Hospitality Management 29 (2017) 9, pp. 2464-2482
Purpose The purpose of this study is to examine the psychological factors that motivate travelers to consider reusing Airbnb. Design/methodology/approach This study proposes and tests an integrative model that synthesizes the Theory of Planned Behavior (TPB), Prospect Theory (PT) and other...